“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.
Yes, we've been to Melbourne. We have spent three years there and lapped up as much of the city's coffee culture as we possibly could. The way coffee is done there has to be experienced - has to be felt, and we believe that Dublin needs to offer up more of that experience that tackles all the senses, not just taste & smell.
Melbourne's affinity for coffee developed around the mid-20th century thanks to a myriad of independent espresso cafes. After World War II, large numbers of Italians and Greeks migrated to Australia, and to Melbourne in particular. Australian Italians miagrated to Melbourne later, following the development of the piston-driven espresso machine by Achille Gaggia in 1945. Italians introduced Australia to espresso shots, and beyond that the idea of cafe culture. Around the mid-century, Melbourne began establishing itself as a cultural city, and newly opened coffeehouses proved to be excellent public meeting places for socializing.
Australians embrace the English tradition of long, hearty, cooked breakfasts. So it's only a natural fit that Australian cafes seamlessly blend coffee cafe culture with food, leisure, and conversation—as opposed to work with the Americans (think non-stop refill filter).
The fierce independence of Melbourne coffee shops extends to nearly every element of their design - the interior materials, lighting, textures, acoustics but also their quirky names, the signage, letterpress business cards, takeaway cup graphics, the music and the design magazines on hand to browse. And then there's the coffee!
Once you've experienced this kind of coffee passion you'll never darken the door of a corporate chain shop again.
This blog post is timed of the lead up to the World of Coffee - Dublin Expo. - 23rd to 25th June 2016, RDS Dublin.
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